“Three ounces of humor, Four ounces of passion and 12 ounces of content.”

My husband tells me I over-think things. There’s a revelation that shocks no one. I was talking about how I need to get started posting regularly then I mounted a week-long search and rescue mission to cull information from every available source on the elements of a good blog.
My husband’s reaction was, “there is no secret formula like three ounces of humor, four ounces of passion and 12 ounces of content for a blog… just get started!” After trying to sidestep the discomfort of his foot in my ass he continued, “Keep it real, keep it honest and keep it raw. If you over-think it you’ll kill what draws people to your writing in the first place.”

Wasn’t exactly what I wanted to hear, (I guess I was subconsciously looking for an atta boy for killing myself) but it was definitely the kick in the ass I needed to write this.

Overanalyzing is a character trait and everyone that knows me for any length of time points it out like it’s some big revelation they’re sharing with me.

People mean well, they’re just trying to help me become less anxious and more emotionally stable I think. I’m strong willed and able to push through just about anything but I have this habit of thinking through everything from 20,000 angles to ensure I’m prepared for any eventuality… most of which never materialize. That’s exhausting to most other people but that’s just how my brain functions.

One of my heros, Mark Twain, wrote "I am an old man and have known a great many troubles, but most of them never happened." Such is life in my head.

My business is one of those great troubles. I spent entirely too long thinking about before jumping in. I spent 9 months, 9 MONTHS, reading everything I could get my hands on about how to start and run a successful Internet business once the inspiration for my idea hit.

I can’t begin to tell you the number of hours I’ve spent reading for business knowledge. Um, it’s slightly embarrassing since I try to act like I have a life when mostly I’m constantly thinking about how to grow myself into a successful business owner.

I read constantly, but before the business my usual brand of reading involved an hour a day before bed reading to learn something. Usual topics were body language, management or leadership… something I considered useful in corporate America.

I have this insatiable need to know as much as I can before I throw myself into anything and then pick it apart while I’m experiencing it until I’ve mastered that topic. Once I deem myself sufficiently knowledgeable, then boredom sets in and I move onto the next topic to obsess about.

I’m the first to admit this is not the healthiest approach to life.

The one thing about business is that you can never learn enough. You will never be masterful at every aspect of business and that is exactly what draws me.

I know that as soon as my confidence is bumped up by sales, it will drive me to learn more and leverage what I know to continue to grow. That stokes the fire in the belly.

I will figure out how to make the gears turn faster and the sales cycle shorter. I will figure out better ways to attract new clients. As I experiment and learn it will stoke the fire to learn and share more.

The best business people talk about the need to be prepared but that there comes a point where you just have to throw yourself into the game and take action without knowing what lies around every corner.

So here it is. My second post after a week of wondering what people would “want” to read about and worrying that I wasn’t being strategic enough in my approach.

“Just get started” is helpful when you’re struggling with what to do next. You may not be lucky enough to have someone in your life to kick you in the ass instead of overwhelming yourself with information.

I’m going to recommend you do as I’ve done and channel Nike… I’m going to Just Do It. I love it.