Saturday, January 9, 2010

Start Up Challenges

I am so tired. It is hard to figure out where to spend your time when there are so many things to do. I started with identifying my ideal life, made a vision board pictured my new life as I see it in the future. I’ve also started practicing affirmations, not because I think they’re the solution to all of my problems, but I figure they can’t hurt and who am I to judge?


I haven’t figured out exactly what keywords to advertise with in PPC yet and it’s driving me crazy. I ran my first campaign the week of Christmas (bad idea since few people are buying that time of year) and the ad was shown 548 times and only clicked on once. Disappointing.

I keep reading about the excitement of the first sale, hoping for that to happen and getting more frustrated that it hasn’t as time marches on. I do believe in my product and I think the reason it’s not moving is that no one knows it exists.

I’m making a commitment to participate in two forums weekly now and posting at least 3 times a week on this blog to see if that helps with some traffic. Actually this blog has become more of an online journal of my experiences and is cathartic so it’s not as much as a traffic strategy as a chance to reflect on what I've done that week for my business.

I found a great kick in the pants article on the challenges of startups that I appreciated. You may like it too. Then I was reading Liz Strauss’ blog post on attracting new clients and it was funny how both of these articles had a theme: your business will not build itself, you must commit to daily action and light a fire under it.

I’m off to work on my list of things to do that doesn’t include wishing. I’ve been doing more wishing than working this week…wishing for a big break or windfall of clients when I should be posting on women entrepreneur forums and performing keyword research. This blog is great, it keeps me honest about where I’m spending my time.

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